Built by operators who lived the problem
A team who has spent their careers inside this exact problem: selling, building for sellers, and carrying the quota.
- Founded
- 2025
- Based in
- Seattle · Mumbai · Singapore
- Calls analyzed
- 85,000+
Proponent started as a spreadsheet. In 2019, running GTM at Locus, Prashant built the first version as a Google Sheets tool. The customer intelligence his team needed was trapped in sales calls no one had time to hear.
Six years later, the problem hasn't changed. Sales leaders still fly blind, twice: the CRM sits 35% complete because reps log what they remember, and coaching reaches ~2% of calls because no manager can listen to them all.
What's changed is what's possible. Proponent reads every call once and does the work in between: CRM updated, deal scored, rep coached, follow-ups assigned, all delivered to the tools your team already uses. There is nothing new to log into and nothing important lost.
We believe building with purpose starts with how we think — about people, decisions, and integrity
Enrich, Don't Automate
Technology should make conversations more meaningful, not replace them. We build tools that empower human connection.
Invest for Value
We stay critical of every $ spent — whether it's in code, craft, or growth. If it doesn't create lasting value for customers, it's not worth doing.
Challenge with Intellectual Honesty
We question assumptions to find better solutions, not to prove we're right. Continuous improvement through critical thinking.
Highest Standards
We hold ourselves accountable to excellence in both technical execution and ethical business conduct.
Help us make customer truth the system of record
Whether you want to put Proponent to work or join the team building it, we'd love to talk.
