See every customer.
See every rep.
Proponent reads every sales call, so your CRM, forecast, and coaching run on what was actually said, not what reps remember to type.
85,000+ calls analyzed for revenue teams at
The work between conversations, done for you
The average CRM is 35% complete, and managers review ~2% of calls. Here's what changes when every conversation is read.
Every deal qualified, scored, and explained.
Proponent tracks qualification from what the buyer said, scores deal health with the evidence behind it, and shows you which signals actually move your win rate.
- Tracks your qualification methodology: MEDDPICC, BANT, or custom
- AI deal health score, grounded in what was said
- Win rate sliced by competitor, objection & champion engaged
Your CRM writes itself. Every field, every deal.
Proponent reads the call and updates the deal in your CRM: competitor, objection, budget, next steps. Follow-up tasks are assigned before the rep is back at their desk.
- Works with HubSpot, Salesforce, Zoho, Attio & Pipedrive
- 95%+ CRM completion, on every deal
- Every field links to the moment in the call it came from
Coach every rep on every call. Not the 2% you had time for.
Every call is scored, so coaching reaches whoever needs it the same week, not at quarter end.
- 99%+ of calls scored, not ~2%
- Scored on discovery, objection handling & talk/listen ratio
- Coaching priorities delivered weekly to Slack, Teams, or email
Know which deals will close. And why you win.
Every deal is qualified and scored from what the buyer actually said. Win rates come with reasons.
- Runs your qualification playbook: MEDDPICC, BANT, or your own criteria
- Deal health scores, with a Slack alert when a deal turns risky
- Win rate by competitor, objection & segment
Plus custom AI agents, a weekly insights digest, and an AI copilot for your customer data in Claude & ChatGPT. Explore the product
We capture your conversations wherever they happen
Zoom call or job site, dialer or dinner: if a buyer said it, it makes the record. Proponent works with the recorders and dialers your team already uses. Reps install nothing.
Meetings
Pull recordings from whatever your team already uses, or record with Proponent.
Calls & dialers
Outbound and cold calls come straight from the dialer, so the SDR motion is fully covered.
In-person & phone
The Proponent mobile app records field sales and phone conversations, the rooms that never touch a screen.
The impact our customers see
Up to 10pp
win-rate uplift
20+ hrs
saved per rep, per week
95%+
CRM completion
99%+
of calls coached
We charge for calls processed. Not for seats.
Unlimited users across sales, ops, marketing, and leadership. Pricing scales with your call volume, not your hiring plan. Hire 10 reps; the bill barely moves.
From $149/mo for your whole team — not per seat
Scale tier · ~3,990 calls/mo, whole org
same team, sales seats only
Estimates: ~130 calls/rep/month against Proponent's call-volume tiers vs. $125–167/seat/month for typical per-seat AI sales tools (Gong, HubSpot AI, Agentforce).
Two weeks. We do the work on every deal.
Connect your recorder and CRM in 15 minutes, no IT required. We measure the hours you get back — if your team isn't seeing them, we end the pilot.
